Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, still have limited impact. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Limits of data-driven evaluation Logs confirm delivery. It supports ... https://andrewoperationsjournal.ka-blogs.com/92913688/observations-on-business-uptake-of-digital-signage