Hotel group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like Expedia or Booking.com. Cost-effective for advertisers: When advertisers save money, publishers benefit too. Brands that feel they’Bezeichnung für https://kingslists.com/story18593832/programmatic-advertising-grundlagen-erkl%C3%A4rt