Nowadays, in the present market, Pay per Click is additionally known as PPC. Also, before discussing about average cost per click; let's first understand- what Pay per Click is... It is a process, in which- you will promote your website on different search engines, like - Google, yahoo, MSN, etc. https://mcelroy-ogden.federatedjournals.com/promote-your-website-properly-with-cost-per-click-advertising-1731333197